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How To Get Your Prospects Excited About Your Product

People don’t want quarter-inch drills. They want quarter-inch holes. 

— Theodore Levitt

What has this quote got to do with today’s post, you may ask?

Ok. So Prof. Levitt was basically saying that customers are interested in their problems, not your products.

Agreed. But let’s admit it – at some point, you do need to talk / write about your product. While being customer-focused, you don’t want to forget to be sales-focused or better, boss-focused.

What I want to discuss in this post are some ways I learned to market a product without making the content appear like a flog (feature blog).

In other words, find ways to mention the drill while talking about the hole in today’s social world.

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6 simple rules I learnt to rank on Google

Every entrepreneur (including me) wanting to use the Internet and their website to market their business has these two questions on their minds:

  1. What do I write about that interests my readers?
  2. How do I get my website on top of search result pages (rankings)?

I wanted to share with you what I learnt finding answers to question # 2. Hopefully it will answers your questions too. Continue reading

5 Reasons To Start Marketing With Keyword Research


There is enough statistics out there telling you why businesses should invest in Internet Marketing. More so, if you are B2B.

Most businesses, like yours are indeed doing it. But marketing success is built on a solid foundation. Such as deep understanding of your customers.

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